Specialized Consulting Services

Pre-Construction Architectural Evaluation & Analysis

It’s often difficult to create more space; however, Design East can identify, re-evaluate, and ultimately maximize each space. Design East can re-brand individual lifestyle spaces noted on the original plans. They can also create flex spaces within the box that offer dual activities and ultimately maximize the potential of your homes or commercial arena no matter what size or price range.

This analysis includes:

  • Exterior curb appeal
  • Interior “lifestyle” appointments
  • Standard and upgraded lighting
  • Gourmet Kitchen Options
  • Bath layouts
  • Window placement
  • Ceiling heights
  • Furniture placement
  • Potential options

Target Market Analysis

The Design East team of experts, including “hands-on” principle Catherine Daly, is fully capable and ready to assist – even before ground is broken - in the primary development of any new home project, single family or multi family, 50+ or not, large or small, with their expertise in target market/competitive research and analysis.

Discovery Process – Competition vs. You

  • Sales office presentation
  • Number of models showcased
  • Best selling model
  • Level of merchandising
  • Product analysis completed
  • Options showcased
  • General understanding of the selection process
  • Amenities available
  • Standard feature list

Design East, Inc. is responsible for visiting actual sites, taking photographs and submitting documentation back to our clients to best assist in this process.

As a builder, you must first discover who your potential homebuyers will be. You can’t rely on simple generalizations. Your target market must be defined so that your product and your team and its presentation to your potential buyers are right on target.

LEED (Green Building) Professional Services

The team at Design East Inc. are experienced professionals who have demonstrated a thorough understanding of GREEN building practices, specifications, and familiarity with LEED requirements, resources, and processes. Our design team, along with our clients’ construction and purchasing team, work collaboratively with their vendors to ultimately assist in specifying the exterior/interior materials needed to meet the LEED guidelines.

Renovation, Specifications and Management

If your models, clubhouse, common areas or facilities are dated or in need of an update, Design East, Inc. can analyze your current product then recommend what changes are needed to effectively improve the overall setting to insure and ultimately deliver an up-to-date environment that is aggressively presented to your buyers.



DESIGN EAST INC.  •  87 NORTH MAIN STREET, MEDFORD NJ 08055  •  609-654-9675  •  CATHIE@DESIGNEASTINC.COM
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